McDonald’s

Project: “WcDonald’s” Campaign in Partnership with Wieden+Kennedy New York

Scope: Led the “WcDonald’s” campaign, transforming a Los Angeles McDonald’s restaurant into an anime-themed experience. Partnering with Wieden+Kennedy New York, we collaborated closely with illustrator Acky Bright to develop unique imagery and packaging, under the creative direction of Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA. The campaign also featured exclusive anime shorts and manga content produced by the renowned Studio Pierrot. Our team managed the selection of the L.A. location, facilitated partnerships with key anime collaborators, and oversaw the campaign’s execution. The initiative drove a 15% increase in foot traffic and sales, while resonating deeply with the anime community and enhancing McDonald’s brand presence in pop culture.

Philips Sonicare

Project: Japan Campaign - “Bite Into Delicious Food Without Worry”

Scope: Developed and launched the “Bite Into Delicious Food Without Worry” campaign for Philips Sonicare in Japan, focusing on promoting oral health and gum care. The campaign highlighted the benefits of Philips Sonicare electric toothbrushes in maintaining strong, healthy teeth while protecting sensitive gums. A unique aspect of the campaign was a promotional offer where customers could win gourmet food experiences alongside their purchase of a Philips Sonicare toothbrush. The campaign successfully engaged consumers, increasing brand awareness and driving a significant uplift in sales within the Japanese market.

BVLGARI

Project: Holiday Season 2018 - “Pop Wishes” Campaign
Scope: Directed the store and display creative direction for BVLGARI’s “Pop Wishes” campaign during the 2018 holiday season. The campaign featured vibrant, eye-catching displays that transformed BVLGARI stores into festive wonderlands, blending luxury with playful, pop-art-inspired elements. We collaborated with three production companies to create a captivating commercial that embodied the campaign’s joyful and luxurious spirit. Each store location was meticulously designed to enhance the shopping experience, with dynamic window displays and immersive in-store setups that highlighted BVLGARI’s holiday-themed jewelry collections. The creative execution not only drew in customers but also amplified brand presence, contributing to a 25% increase in holiday sales and reinforcing BVLGARI’s position as a leader in luxury retail.

Tiffany & Co.

Project: “Believe in Dreams” Campaign Featuring Zoë Kravitz and Naomi Campbell
Scope: Conceptualized and executed the “Believe in Dreams” campaign for Tiffany & Co., inspired by Alice in Wonderland. The campaign featured iconic figures Zoë Kravitz and Naomi Campbell, who dazzled in a visually stunning video that reimagined the classic tale with a modern, luxurious twist. The campaign combined high fashion with whimsical storytelling, showcasing Tiffany & Co.'s timeless jewelry in an enchanting narrative. The video was widely acclaimed, generating substantial media coverage and social media buzz, and reinforcing Tiffany & Co.'s position as a leader in luxury and innovation.

Project: Kath & Kim's Sharon Strzelecki x Kim Kardashian Collaboration

Partnership: Creative Agency – Special Group Australia, Production Company – Sweetshop, Stills Production – Louis & Co
Scope: Collaborated on a high-profile partnership featuring Kath & Kim's beloved character Sharon Strzelecki alongside Kim Kardashian. This unique campaign blended Australian pop culture with global celebrity appeal, creating a buzzworthy and humorous narrative that resonated with a wide audience. Our role involved overseeing the creative direction and ensuring seamless integration of both stars into the campaign. We worked closely with Special Group Australia to develop the concept, while coordinating with Sweetshop and Louis & Co for the production of both the commercial and stills. The campaign successfully generated widespread media coverage and social media engagement, reinforcing the cultural relevance and broad appeal of the collaboration.