WORK THAT FEELS LOCAL IN EVERY MARKET.
MAKAIO CREATIVE GROUP MAKAIO CREATIVE GROUP is a global brand, campaign and production agency with regional headquarters in Los Angeles, Tokyo and Paris, and teams in seven cities since 2013,
GLOBAL MARKETING ISN’T ONE CAMPAIGN TRANSLATED SEVEN TIMES.
It’s one idea built so every market can make it its own. Our teams live and work in the cities you want to reach, so local insight shapes the work from the first brief, not the last revision.
LOS ANGELES
・
NEW YORK
・
TOKYO
・
SEOUL
・
PARIS
・
LONDON
・
BERLIN
・
LOS ANGELES ・ NEW YORK ・ TOKYO ・ SEOUL ・ PARIS ・ LONDON ・ BERLIN ・
BUILT FOR BRANDS THAT OPERATE ACROSS BORDERS.
We work with consumer and luxury brands, entertainment and music companies, and technology platforms that are launching, or already running, campaigns in more than one market.
What we do
Three practices. One team.
Brand Strategy & Market Entry
We define how your brand should show up in each market, and what to say when it gets there.
Positioning and messaging · Market entry and localization · Audience research · Go-to-market planning
Campaigns & Content
Campaign ideas and always-on content that earn attention, plus the paid and organic media to carry them.
Campaign concepts · Social-first content and creator partnerships · Influencer and celebrity collaborations · Paid and organic media with monthly reporting tied to business results
Production & Creative
Commercials, film and design, made by the people who built the idea.
Commercial and video production · VFX, motion and animation · Design and digital experiences · Live and experiential
Also: web and UX design, packaging, music production, and AI-assisted content workflows. We use AI to move faster on production and testing. Strategy and creative direction stay with senior people.
-
We define how your brand should exist and ensure it is positioned to compete, differentiate, and scale across markets.
Strong brands don’t happen by accident they are engineered through clarity, consistency, and relevance.We work with leadership teams to define brand positioning, audience strategy, and cultural alignment ensuring your brand resonates in the markets you operate in and the ones you plan to enter.
Capabilities:
Brand positioning & architecture
Cultural and market intelligence (US ↔ Japan)
Audience segmentation & growth strategy
Messaging frameworks
Brand narrative development
Outcome:
A clearly defined brand that is differentiated, scalable, and aligned with real market demand. -
We build and execute campaigns designed to drive awareness, engagement, and measurable business outcomes.
Campaigns shouldn’t exist in isolation they should operate as systems.We develop integrated campaign strategies that connect creative, media, and distribution into a cohesive engine built for performance across platforms and markets.
Capabilities:
Campaign strategy & concept development
Multi-channel execution (paid + organic)
Platform-specific activation (social, digital, media)
Influencer and partnership integration
Experiential and cultural campaign design
-
We design content ecosystems that keep your brand visible, relevant, and aligned with culture.
Relevance is not built through one campaign it’s built through consistency.We create content systems that enable brands to operate continuously across platforms, aligning with cultural moments, audience behavior, and evolving trends.
Capabilities:
Social-first content strategy
Always-on content systems
Cultural and trend alignment
Creator and influencer strategy
Community engagement frameworks
-
We translate campaign performance and media analytics into executive-level marketing insights tied directly to revenue growth, audience expansion, and long-term brand performance.
Monthly reviews focus on:
Advertising ROI and revenue contribution
Audience engagement and growth metrics
Media efficiency and platform performance
Campaign effectiveness and optimization
Strategic recommendations for future activations
Performance Intelligence ensures marketing decisions remain grounded in measurable business outcomes rather than vanity metrics.
-
We help brands expand into new markets with precision—bridging cultural, strategic, and execution gaps. Entering a new market requires more than translation it requires alignment.We help brands expand between the US and Japan by developing localized strategies, adapting messaging, and executing campaigns that resonate within each market’s cultural and consumer context.
Capabilities:
Japan market entry strategy
US ↔ Japan brand localization
Cross-market campaign planning
Market research and validation
Go-to-market execution
-
We design digital platforms and experiences that convert attention into measurable action. A brand’s digital experience is where perception becomes behavior.We create user-centered digital experiences that balance design, usability, and performance ensuring every interaction drives engagement, conversion, and retention.
Capabilities:
UX/UI design
Website and product design
Conversion optimization
Digital brand systems
Interactive experiences
-
Overview:
We build and optimize performance systems designed to scale customer acquisition and revenue.
Growth requires more than visibility it requires precision.We design and manage performance-driven marketing systems that continuously optimize for efficiency, acquisition, and return on investment.
Capabilities:
Paid media strategy and execution
Audience targeting and segmentation
Funnel design and optimization
Campaign testing and iteration
Performance analytics and reporting
Outcome:
Sustained, scalable growth driven by data-informed decisions. -
We produce high-quality creative assets and campaign deliverables across platforms and formats. Execution determines whether strategy succeeds or fails.We deliver creative production at scale ensuring every asset aligns with brand, campaign strategy, and platform requirements.
Capabilities:
Video and commercial production
Social and digital asset creation
Campaign visuals and design systems
Motion graphics and animation
Cross-platform content deployment
-
Our execution model combines senior human marketing strategy with AI-enabled production and distribution workflows to increase campaign velocity while maintaining brand integrity and creative quality.
We leverage AI to enhance content production, campaign iteration, and performance optimization enabling faster execution without compromising creative quality or brand integrity.
Capabilities:
Content generation workflows
Creative testing and iteration systems
Automation of distribution and publishing
Data-driven optimization support
MERCEDES-BENZ UK DEFINING CLASS
ASAHI JAPAN × BLACKPINK CAMPAIGN

